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Growth You can Relate To

Relationship Powered Professional Development, Travel Trade Marketing and Tourism Representation


Relate Strategy Group has influenced millions of travel experiences reaching all segments of the tourism and hospitality industry.

Connecting | Engaging | Inspiring

We are the travel, tourism and hospitality industry’s leading source for professional development and connecting high volume travel planners with new destinations, experiences and suppliers.

Our innovative team of trade representatives, educators, strategists and consultants inspire audiences, teach valuable new skills and bring tourism product to market.


How We work

We bring trusted relationships, expert knowledge, amazing tools and proven technique to every project.

We leverage the relationships we have with tens of thousands of tourism buyers, leaders and influencers to connect you with more visitors. We help you, your teams, organizations and colleagues relate instinctively to the learned content, skills and abilities needed to succeed. We make the products, services and destinations you offer more relatable to and desired by tourism audiences and high volume trade buyers.

We are dedicated to and passionate about travel and lifelong learning.


Our services

Professional Education & Learning

  • Workshops & Training Programs

  • Seminars & Retreats

  • Facilitated Research Sessions

  • Online Learning Solutions

  • First Year Acceleration Systems

  • Leadership Development

  • Tourism 101 & Market Readiness Education

  • Industry/Destination/Product Certification & Credentials

Tourism Marketing

  • Domestic & International Sales Missions

  • Print & Digital Campaigns

  • eNewsletter to Trade Buyers

  • Strategic Planning

  • Market Research

  • Keynote Talks

  • Product Training & Activation Solutions

  • 22,000+ Travel Trade Buyers & Independent Travel Agents in our Network

Travel Trade Representation

  • Strategic Planning & Product Development

  • Key Account Management & Onboarding

  • Trade Shows & Marketplace Events

  • Sales Mission Pitching

  • Familiarization Programs

  • Agent & Product Training

  • Lead Generation & Distribution

  • Comprehensive “Follow Up” Support



Written by tourism, education and hospitality industry experts, these books are specifically curated to help new industry leaders maximize their return on travel development investments. Click on the covers below to read more and download these helpful resources.


Success Stories

Results matter! Take a look at some of the great results we’ve realized and the praise we’ve received from clients and industry leaders.


Case Studies

Our clients include local, state and provincial tourism marketing offices, well recognized hotel chains, transportation providers, iconic venues, cultural institutions, popular attractions and charming local experiences.


Talk to a human


We deliver amazing results in a marketplace built on relationships - the relationships we have with our customers, the relationships consumers have with product experiences and the powerful ways people relate to new knowledge, skills and abilities.

Let’s talk

Old-fashioned phone calls work too!


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