DIRECT MAIL & TRADE BUYER LISTS
According to the Relate Strategy Group annual operator survey, 69% of tour operators have indicated that they are likely to act upon information they receive via postal mail. The initiatives below are specifically designed to help industry suppliers and destination marketers leverage Relate's proprietary network of operators, customized filter options and the benefits that come from delivering a tactile piece that has a guaranteed 5 second impression before being thrown out, stored for later or kept for immediate use.
PRIVATE LABEL POSTCARD CAMPAIGNS
Postcards continue to be one of the most effective methods for delivering an announcement, call to act, feature statement or seasonal summary.
Relate Strategy Group makes it easy to put your piece in the hands of decision makers. Simply provide us with the print ready artwork in digital format; our simple pricing includes high-quality full color, full bleed digital printing, delivery to the mail house, processing fees and first class postage within the US & Canada to a list of 700-850 decision making contacts specifically chosen from our network based on the criteria you've indicated and our knowledge of those most likely to respond.
We leverage our proprietary data systems to select the right recipients for each campaign. We use more than 130 data points to qualify each of the 6,000+ packaged tour operators and 16,000 independent travel agents in our network. These options include details on how each company buys/sells product, where the consumers are coming from/going to, overall passenger volume, special interests, types of customers, membership affiliations, trade show attendance and much more. Read more about targeting criteria >
QUARTERLY DIRECT MAIL PROGRAM
Delivering over 6,000 impressions each year, the Relate Strategy Group quarterly direct mail program is perhaps the travel industry's most cost-effective tool to deliver year-round impressions, maintain brand awareness and ensure that marketing efforts are reaching the intended high-volume targets.
Quarterly participation includes distribution of an 8.5x11" flyer to the 700 highest volume operator companies in North America via first class mail in a stunning, eye catching and easily recognized package. In addition to wholesale rates for printing/delivery to the mail house, participants are able to download a collection of samples, tips and submit their piece for complementary design review before printing.
The distribution list includes buyers of all types including wholesale, receptive, FIT and group tour operators that offer services to the student, adult, meeting/incentive & leisure markets that are sorted based on overall annual volume and must have opted-in, acknowledging an interest in finding new things to do and places to visit.
Organizations featured inside the mailing are also highlighted on Relate Strategy Group’s signature "What's Hot" list that serves as a third party review of the products, services and activities offered by our clients. The operator incentive and packet call to action has allowed Relate Tourism Marketing to track engagement rates that exceed 20%, making this one of the most widely utilized direct mail tools in the industry.
Capture the hearts, minds and attention of industry leaders by sending your promotional, seasonal or holiday items to a targeted list of recipients from Relate Strategy Group’s proprietary network.
Past projects have included calendars, product catalogs, holiday greetings, flip flops, sweets, shrunken heads and much more. Each project is customized to meet the needs of our clients.