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Travel trade buyers report that they are as much as 80% more likely to work with vendors that have made a personal visit to their office.

Relate Strategy Group sales missions provide an impressive, powerful and personal opportunity for you to make your pitch. We leverage our longstanding relationships with product managers, business owners and tour planners to help you make a lasting impression and generate valuable leads. In addition, our experienced travel trade team and industry experts are on hand for one-on-one coaching to help participants make the most of each appointment.

We’ve seen quantifiable business with the Relate Strategy Group. These programs are a great investment that pay for themselves. Thank you for choosing us!
— Jessica, BB King's Blues Club & Grill

Lift Your Destination Above Your Competition

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Private Sales Missions… Most of the people who are creating travel packages haven’t visited all of the destinations they offer and you need your destination to be on their desks, in their minds and within their comfort zone. Reach more travelers by bringing your message, excitement, local feel and local partners to the travel planners directly on a private sales mission.

Our Sales Mission Promise…


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We make it easier for destination marketers and travel suppliers to inspire more visitors and secure more business from travel trade markets.

We meet with buyers on their turf, introducing them to new vendors in our signature, small group, soft-sell, relationship-driven format.

We set up appointments with the highest volume buyers in each market we visit, letting you know where to meet in the morning and making sure we each day is both effective and efficient.


Which sales missions are right for you?

Give us a call at 646.736.1305 to talk with a human or…

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Check out the sales mission schedule. You can also try our amazing mission search tool.

You can search by market segments like group, FIT, international, MICE, wholesale, receptive, leisure, etc.

Join a Sales Mission

It is more productive for me to be on a sales mission with Relate Strategy Group than a seven minute appointment at a trade show.
— Christa, National 4-H Youth Conference Center

Join us as we meet with trade buyers on their turf. Each year we plan 10-12 amazing sales missions that destination marketers and travel suppliers can join. Space is limited and available on a first come, first served basis.

Start generating new business now…. talk to an expert at 646.736.1305 for participation and brochure distribution options. We can also help you identify which mission(s) are best to suit your target audience.