Proven Tourism Promotion Tactics. Powerful Targeting Options. Expert Guidance.



Travel trade buyers report that they are as much as 80% more likely to work with vendors that have made a personal visit to their office.

Relate Strategy Group’s opt-in and private label sales missions provide an impressive, powerful and personal opportunity for you to make your pitch. We leverage our longstanding relationships with product managers, business owners and tour planners to help you make a lasting impression and generate valuable leads. In addition, our experienced travel trade team and industry experts are on hand for one-on-one coaching to help participants make the most of each appointment.

We’ve seen quantifiable business with the Relate Strategy Group. These programs are a great investment that pay for themselves. Thank you for choosing us!
— Jessica, BB King's Blues Club & Grill


150,000+ travel planners around the globe are listening. Use targeted campaigns to get your brand and your message directly in front of the people who’re most likely to become your highest volume customers, activate new markets, launch new products and attract more visitors.

Relate Strategy Group already has the buyers’ attention. Thousands of the industry’s most influential trade buyers and agencies are hungry for new options, learning about great new products online and looking for exciting experience. We can deliver your message to the right recipients with smart targeting options and more than 2 million qualifying data characteristics that we keep track of in our proprietary system.

More views, better engagement & more qualified distribution


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Our Active IPW Participants will have the opportunity to directly connect with tour operators and other industry professionals who are collectively responsible for tens of millions of visitors throughout the United States. 

Collaborative opportunities include:

  • IPW Booth Branding

  • Pre-scheduled Appointments

  • Pre-IPW Marketing Initiatives

  • Sponsored Content

  • Media Marketplace

  • Digital Distribution & Placement

  • Dedicated IPW Partner Landing Page

  • List of IPW Attendees

  • Press Release Distribution

  • IPW Print & Digital Campaigns



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Domestic and international travel trade buyers trust Relate Strategy Group to introduce them to the products, services, experiences and destinations their guests have come to love. We leverage these existing relationships to get new products off the ground, lend credibility to stalled projects and generate interest in destinations and travel experiences that might otherwise be overlooked. We make it happen.