Posts in Learning
Relationship-Driven Sales: How it Works

There is an underlying truth: Authentic success, the kind that is both personally gratifying and defines one’s character, is impossible without building great relationships. Our ability to relate well with people, concepts and experiences makes a career more gratifying, fulfilling and, ultimately, successful. This is especially true in the travel, tourism and hospitality industries.

Here are 9 painless habits that will help you build amazing relationships…

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9 Habits of Amazing Relationship Builders

There is an underlying truth: Authentic success, the kind that is both personally gratifying and defines one’s character, is impossible without building great relationships. Our ability to relate well with people, concepts and experiences makes a career more gratifying, fulfilling and, ultimately, successful. This is especially true in the travel, tourism and hospitality industries.

Here are 9 painless habits that will help you build amazing relationships…

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Trade Show Pointers: 7-minute Appointment Tips

Whether you'll be attending the one of the travel industry conference or you're hitting the road on a Relate Tourism Marketing sales mission, you need to know how to make the right impression quickly in order to land more travel trade sales.

We’ve taken our 40+ years of industry experience and feedback from influential industry buyers to develop these practical and easy-to-adopt pointers.

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What is an API?

API… if you work with a tour operators, online travel services, airlines or hotels, you’ve probably heard someone reference their API. If you’re planning to attend a big travel industry trade show like IPW, the ABA Marketplace, World Travel Market or ITB, you’re going to hear about it. So what is an API and why do so many travel trade buyers and package tour planners use them?

We found this great video that helps explain the role of APIs even in our b2b, b2c, tourism and trade trade world. Take a look.

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4 Must-Haves in a Successful Trade Marketing Plan

What does it take for a restaurant, museum, attraction, destination, theater, destination or hotel to bring in more tour & travel business?

This article exposes each of the four critical elements that your organization will need to address in order to earn buyers' trust, catch their attention and build long-lasting high volume revenue streams.

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PREDICTIONS: 6 TOURISM TRENDS TO WATCH IN 2019

Each year, our team meets with hundreds of travel trade buyers. We take time to visit them in their offices, learn about the challenges they face and gather insight on the products, services and themes their customers crave. We’ve also worked with a number of destination marketing organizations, museums, attractions, hotels and other suppliers to gather valuable market research, develop incredible training programs and build strategies to capitalize on upcoming buyer needs. 

It’s time to take a look at what you might expect to see in 2019 that will impact visitors and change how we do business. 

LET’S SEE THE PREDICTIONS…

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How to be an expert (and Spot One if You're Not)

Recent long flights have given me some time to think about what makes someone an "expert" in their field?

This question first came to mind when I was invited to speak at a conference for shopping center and destination marketers. I realized that I've become someone that others look to, an expert, when they need more information on the professional travel marketplace.

When did this happen? I didn't study tourism in school, I hate shopping and I never even took a class on destination marketing; in fact, I never knew this field existed when I entered the work place. That all changed for me when I accepted a sales position for a well-recognized restaurant concept that has several locations in areas where tourists love to gather. 

Thinking about how I became a "go-to" person on this topic has made me think about how anyone becomes a person to call when others need help, about how people become experts in their field. It isn't as simple as learning everything there is to know about a topic and printing up business cards. We all know someone who thinks they've learned everything there may be to know about a subject and can't find their way out of a wet paper bag - you have my permission to call these folks "educated idiots."

So... What is an expert?

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