Posts in Marketing Programs
Relationship-Driven Sales: How it Works

There is an underlying truth: Authentic success, the kind that is both personally gratifying and defines one’s character, is impossible without building great relationships. Our ability to relate well with people, concepts and experiences makes a career more gratifying, fulfilling and, ultimately, successful. This is especially true in the travel, tourism and hospitality industries.

Here are 9 painless habits that will help you build amazing relationships…

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9 Habits of Amazing Relationship Builders

There is an underlying truth: Authentic success, the kind that is both personally gratifying and defines one’s character, is impossible without building great relationships. Our ability to relate well with people, concepts and experiences makes a career more gratifying, fulfilling and, ultimately, successful. This is especially true in the travel, tourism and hospitality industries.

Here are 9 painless habits that will help you build amazing relationships…

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Trade Show Pointers: 7-minute Appointment Tips

Whether you'll be attending the one of the travel industry conference or you're hitting the road on a Relate Tourism Marketing sales mission, you need to know how to make the right impression quickly in order to land more travel trade sales.

We’ve taken our 40+ years of industry experience and feedback from influential industry buyers to develop these practical and easy-to-adopt pointers.

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What is an API?

API… if you work with a tour operators, online travel services, airlines or hotels, you’ve probably heard someone reference their API. If you’re planning to attend a big travel industry trade show like IPW, the ABA Marketplace, World Travel Market or ITB, you’re going to hear about it. So what is an API and why do so many travel trade buyers and package tour planners use them?

We found this great video that helps explain the role of APIs even in our b2b, b2c, tourism and trade trade world. Take a look.

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6 Tips for State Tourism Matching Fund Grants

Many states offer a variety of grants to help local organizations develop tourism within the state. Most common among these are the tourism matching funds grants. Nationwide, these grants account for tens of millions of marketing dollars that are available to organizations willing to put in the time, preparation and follow up necessary to complete the application process, manage the grant requirements and administer the grant funded activities.

IT MAY SOUND DAUNTING AT FIRST, BUT THERE ARE SOME BIG REWARDS.

Here are six things you should know that can help you land some grants.

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9 THINGS TO DO AFTER IPW TO INCREASE ROI

IPW has just ended or you’re headed home from another tourism trade show – now what? Back at the office, it’s important to remember – the trade show efforts are not over. The days after are often the most critical for keeping the momentum going and to help generate ROI. As you heard others say at the show “It’s all about the follow up.”

Here are the easy things to do after US Travel Association’s IPW – that’ll make a major difference in your ability to attract more tourists, tour operators, group visits and big accounts.

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PREDICTIONS: 6 TOURISM TRENDS TO WATCH IN 2019

Each year, our team meets with hundreds of travel trade buyers. We take time to visit them in their offices, learn about the challenges they face and gather insight on the products, services and themes their customers crave. We’ve also worked with a number of destination marketing organizations, museums, attractions, hotels and other suppliers to gather valuable market research, develop incredible training programs and build strategies to capitalize on upcoming buyer needs. 

It’s time to take a look at what you might expect to see in 2019 that will impact visitors and change how we do business. 

LET’S SEE THE PREDICTIONS…

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