We Connect Your Product to the Travel Trade

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Domestic and international travel trade buyers trust Relate Strategy Group to introduce them to the products, services, experiences and destinations their guests have come to love. We leverage these existing relationships to get new products off the ground, lend credibility to stalled projects and generate interest in destinations and travel experiences that might otherwise be overlooked. We make it happen.

A Platform For Growth: Customized Solutions

Our Tourism Representation clients gain preferential access to proven domestic and international tourism sales & marketing initiatives including:


Trade Show Presence

Sales Missions

Digital Marketing Campaigns

Targeted Direct Mail Options

Online & In-Person Product Training For Trade Buyers

Exciting Product Development

Contract and Lead Solicitation

Asset Review and Rate Planning Support

Information Requests and Fulfillment

Lead Qualification

Create Sales & Marketing Toolkits

Competitive Analysis

Key Account Management

Familiarization Trips & FAM Tours

Educational Workshops

Industry, Yield & Trend Research

Partnership Initiation

Trade Media Outreach, Story Pitching & Introductions

Successful Launch Programs


Inspire More Visitors: Grow Tourism Markets

We understand that each company has unique needs, goals and limitations. Our customized approach provides the level of support, market presence and outreach activity your organization needs to succeed.

They built Ripley’s group and trade sales division from the ground up, creating an extremely successful department that is an essential part of our overall business.
— Michael, Ripley's Believe It or Not!